Duolingo Talk to the Animals

Problem: Duolingo wanted to get users more motivated to do their daily lessons.

Insight: 47% of pet owners speak to their pets./ 68% of German Shepherds (approximately) don't speak German*

​Idea: Integrate a user's lessons with their pet's life. Users (and their pets) will learn simple commands such as 'sit' and progress to more complex sentences such as 'Who's a good little boy?'